The principle of accountability has vanished. When one sees that there are two ways to acquire the same product, but by sacrificing a �little� bit of quality you can get it for free without being penalized for it, what would most rational people do? P2P networks have made finding music off the Internet ridiculously easy, and most of us tend to �forget� our social responsibility when it comes to such �trivial� matters. To contribute to this, copy-protection techniques used on CDs by major production houses are always a step behind the latest cracking algorithms, and steps taken to prevent �ripping� of CDs and DVDs have proven fruitless so far.Enter music downloads of the legal kind. Disregarding the small number of �free� legal music available for promotional purposes, more and more artists and labels have begun to provide a pay-per-download music service. In essence, you can purchase individual tracks or complete albums through a secure online transaction and then download your �purchase� and, with variable limits to personal use, pretty much do whatever you want to do with it (Several providers digitally encode the files to prevent them from being played on other computers, or to be burned ontoCD-Rs) This is both a move to encourage free-riders such as me to start acquiring �legal� music and an economic adjustment to the digital music revolution. Developing technologies are changing the way people perceive and use music. The advent of iPod and other mp3 players has meant that more and more people are becoming accustomed to carrying around their complete music collections with the latest players offering space for around 10,000 songs. This holds frightening possibilities for record companies. There is a very real concern within the industry that the CD format is fast going out of style, and as technology evolves, consumer demands for the best �medium� will change as well. Till a few years ago audio CDs offered unparalleled music quality, a factor record companies used to encourage people to �buy instead of steal (download)�. However, today�s high-quality digital formats mean that audio quality is comparable, and in some cases equal to, CDs. Some experts are even starting to predict that within a decade CDs will become history as digital music will evolve to a point where we will be have access to our entire music collection (hopefully paid for) wherever we wantit: in our car, at work, anywhere in the house, even on the beach. Matched with promises (and the reality) of audio quality, this is a serious threat to traditional business.Thus, providing legal music online is a means of the industry trying to position itself to take advantage of the rising trend of portable music collections. A quick glance across major online music stores tells us exactly so. While offering free-riders affordable music (allowing them to purchase only the tracks they like instead of forcing them to buy the completealbum) to ensure that they do not turn to music piracy, sites like eMusic and Apple�s iTunes are backing the new trend. iTunes, Apple�s online music store, has the added distinction of being supported
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